"We may pass violets looking for roses. We may pass contentment looking for victory." Bernard Williams
It's been a busy spring at the rancho. After the dust of harvest clears and the workers leave, the behind-the-scenes people (yours truly) get busy on getting the olive oil certified, and if that occurs, after the oil has settled a bit, the time comes to bottle, label, prep for the olive competitions and hit the ground running. There have been improvements along the way. Our labels have been updated and polished a bit and more standardized. We have learned to use the new label machine -- although, if one were telling the truth, one would say it is not as user-friendly as we had hoped. We have an updated, hopefully more user-friendly, website. We were also thrilled to announce that, in March, our products were actually on store shelves at the Cheese Store in Silverlake, CA, just outside Hollywood. We had a great day meeting the people who work there and their incredibly enthusiastic customers. We continue to develop new products and use our...