In a Class of Your Own? Why Your Vision Matters.
Can You See Our Vision or Does Smoke Get in Your Eyes? In the olive oil business, we are always looking for innovative ways olive oil can be used, which leads to creative thinking as to what type of olive oil to create in the first place. Many producers offer the basics, an EVOO, a citrus olive oil, and an herbed olive oil. A few blog posts ago, I quoted George Patton, who said, "If everybody is thinking alike, then someone isn't thinking." We are one of the smallest olive oil producers amidst a sea of large olive oil producers, so we need to distinguish ourselves from the rest of the producers, try harder, work faster, and visualize concepts others have not yet tried. Many times, customers ask what can be made with our oils. We provide suggestions on our Facebook Page as well under "Mealtime Inspiration" on our blog page, but there are times when some just do not understand our concept. Such is the case with our smoked olive oil. We beg...