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Showing posts from April, 2014

Food for thought: "You miss 100% of the shots you don’t take." ~ Wayne Gretzky

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During a recent marketing discussion, a person asked me how we got into the condiment business.  The condiment business???  I must have missed the point with my marketing approach.

"No," I replied, "we're in the olive oil business."  The conversation continued.  "You produce oil, right?"  Yes. "You're producing flavored oils, right?"  Yes. "You produce vinegar, right?"  Yes.  "You produce specialty seasonings, right?"  Yes.  "You produce jams and jellies, right?"  Yes.  "So you're in the condiment business."

As we are preparing to roll out -- yes, you guessed it -- an entire line of specialty seasonings and flavored oils, that thought has been reverberating in my head repeatedly.  Are we in the condiment business?  I suppose we are.  We hadn't intended to be.  How did this happen?

Here in wine country, the first thing the dreamers start with, of course, is wine grapes.   Very quickly, tho…

"The way to get started is to quit talking and begin doing." ~ Walt Disney

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We're taking Walt Disney's advice to heart and have begun doing.  What is it that we're doing?  Well, after three months of diligent effort attempting to obtain our Construction Permit for the renovation of the ranch house, it was finally received on Friday, March 21.  Couldn't you hear the shouts for joy from there?
While we waited all winter for rain, it seemed the rain waited until the construction permit was issued. Progress has been swift, though.  The entire two ends of the home have been deconstructed, about 21,000 pounds of concrete and stucco have been removed, and numerous architectural, construction, and decorative details have commenced.

One might wonder, "Isn't it awful for the ranchers to reside there during the construction?"  The simple answer is yes -- but we are ranchers, so like all ranchers accustomed to adverse conditions, we have moved to The Barn (did you really expect me to say we were living on the Range or Prairie?).  We then to…